Case study · E-shop with own delivery
Kvetinárstvo Elizabeth: the end of middlemen who were ruining their name
They spent 25 years building a good name in Galanta. One bouquet sold through a middleman was enough to realize they needed their own sales channel: a website with an e-shop and their own delivery.
01
The client: 25 years of flowers in Galanta, but no website of their own
Kvetinárstvo Elizabeth has been running in Galanta, Slovakia for over 25 years. They have regular customers, a name built across the whole region and bouquets they can stand behind.
What they did not have was a website. No page of their own, no place a customer would find when searching for flowers in Galanta, and no channel to order from them directly.
02
The problem: a middleman selling under their name and ruining it
For years, bouquet delivery orders came through an intermediary delivery service. The model looks harmless: the middleman sells a bouquet to the end customer, sends the florist an order at an agreed price and keeps the difference. The florist never knows what the customer actually paid.
Then this happened: a customer ordered a bouquet for a loved one through the middleman, paying over 100 euros. The florist received the order at roughly 30 euros - and honestly made and delivered exactly that bouquet. The recipient was shocked at how small the bouquet was for that kind of money. And they weren't angry at the middleman, whose name appeared nowhere. They were angry at the florist, whose name was on the bouquet.
By coincidence, it was the owner's distant family - otherwise she might never have learned about the damage to her name. That's when the decision was made: enough. We won't let anyone ruin our name for someone else's margin. And we'll solve two problems at once: our own website and our own delivery.
03
The solution: an e-shop with own delivery, no middleman
We built a complete custom e-shop where customers order bouquets directly from the florist: at a price the florist sets, in a quality they can stand behind with their own name.
04
The admin: an e-shop they run themselves
A florist is not a software company, so the admin is built so that anyone from the shop can work in it. Products, prices, photos, size variants and visibility in the e-shop change without a developer.
Flower types, colors and occasions are set with a checkbox and automatically become filters in the catalog. Switching the seasonal offer takes a few minutes.
05
The result: name and margin back under their control
With every order from their own e-shop, the florist knows the real price, the bouquet matches what the customer paid, and the whole margin stays home. When the name Kvetinárstvo Elizabeth is on a bouquet, both quality and price are under their control.
For the first time in 25 years the florist has a sales channel that works outside opening hours too: customers order online whenever they want, and the bouquet is made and delivered under the florist's own name.
This is exactly what our Ownership Matters principle means: the sales channel, the data and the name belong to the client, not to a middleman or an agency. The e-shop is built on open technologies, so the florist can keep developing it with us, or with anyone else.
Technologies used
Next.js 16
Supabase
Stripe
VercelSelling through middlemen and want your own sales channel?
We'll build you an e-shop with your own delivery or custom sales flow: payments, order management and everything that goes with it. The first consultation is free and within 24 hours you'll know what it would take.
